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YouTube Shorts: The Easy Way to Drive Traffic and Grow Your Channel by using the available free tools that make you look good

YouTube shorts

In the ever-evolving world of content creation, YouTube Shorts has emerged as a game-changer. These short, snappy videos under one minute in length are not only captivating but also incredibly easy to make. If you’re looking for an effective way to gather traffic and boost your YouTube channel’s visibility, you should seriously consider diving into the world of YouTube Shorts.

Why YouTube Shorts?

First things first, why should you even care about YouTube Shorts? Well, here are a few compelling reasons:

1. The YouTube Algorithm Loves Shorts: YouTube’s algorithm is designed to promote Shorts. When you create and publish Shorts, you’re more likely to get your content in front of a broader audience.
2. Mobile-Friendly: Shorts are tailor-made for mobile viewers, and with the majority of internet traffic coming from mobile devices, Shorts are an ideal format to engage with a massive audience.
3. Engagement Goldmine: Due to their short length, Shorts are perfect for capturing viewers’ attention quickly. They’re designed for engagement, keeping your audience entertained and coming back for more.
4. Low Effort, High Rewards: As we’ll explore in-depth, Shorts are incredibly easy to create. You don’t need fancy equipment or extensive editing skills, making them accessible to everyone.

Now that we’ve established why you should care about YouTube Shorts, let’s dive into why they’re so easy to make and why they’re an excellent strategy to drive traffic to your channel.

1. Shorter Production Time

Creating a traditional YouTube video can be a time-consuming process. You need to plan, shoot, edit, and often, these videos need to be longer and more polished. Shorts, on the other hand, can be produced much faster. Since they’re only 60 seconds or less, you can shoot and edit them quickly, reducing the time investment significantly. I great option is the free Canva.com program.

2. No Need for Fancy Equipment

To create engaging YouTube Shorts, you don’t need expensive cameras, lighting setups, or high-end microphones. Many successful Shorts are shot on smartphones. The emphasis is on the content, not the production quality. This means you can create compelling Shorts without a hefty equipment budget.

The Easy Way to Drive Traffic and Grow Your Channel by using the available free tools that make you look good

3. Simple Editing

Editing can be a daunting task for many content creators. However, Shorts allow for minimal editing. Quick cuts, text overlays, and adding music are often all you need. There are numerous free or low-cost video editing apps and software available that make editing a breeze, even for beginners.

4. Easy Ideas

Coming up with content ideas can sometimes be the most challenging part of content creation. But with Shorts, inspiration is everywhere. You can share quick tips, life hacks, funny moments, or even create short how-to guides. The brevity of Shorts means you can focus on a single idea or concept, making it easier to brainstorm and execute.

5. Repurpose Existing Content

Already have longer videos on your channel? Great! You can repurpose parts of those videos into Shorts. Take a snippet that’s engaging, informative, or funny and turn it into a Shorts video. This not only saves time but also leverages the content you’ve already worked on.
A YouTube short with 5 great business ideas

6. Experiment and Learn

Shorts provide a fantastic opportunity for experimentation. Since they’re quick to create, you can try out various content styles, topics, and formats to see what resonates with your audience. Over time, you’ll gain valuable insights into what works best for your channel.

7. Instant Feedback and Engagement

Shorts often generate more immediate feedback and engagement. Viewers can like, comment, and share your Shorts right from the YouTube Shorts player. This instant interaction can be highly motivating and give you a better sense of what your audience enjoys.
The product I use is VidIQ.com to keep me up to date with keywords and analytics. The free version is quite suitable

More shorts talking about a Side Husstle

8. Build Consistency

Consistency is key on YouTube. Regularly posting Shorts can help you establish a consistent content schedule without the heavy workload of producing longer videos. This consistency can help attract and retain subscribers.
Shorts are so quick to produce that anyone can do it.

Conclusion: Get Started with YouTube Shorts

In a nutshell, YouTube Shorts offer an easy, accessible way to create content that can drive traffic to your channel. They’re perfect for both beginners and experienced content creators looking to diversify their content strategy.

So, don’t wait any longer. Start experimenting with YouTube Shorts today. With their ease of creation and the potential to capture a broader audience, Shorts could be the boost your YouTube channel needs to thrive in the competitive world of online content. Get creative, have fun, and watch your channel grow!

The Easy Way to Drive Traffic and Grow Your Channel by Peter Hanley